The keywords you use will make or break your ability to run a successful Amazon niche site.
Knowing how to properly research the keywords that will lead you to success. To ensure further success, knowing how to analyze the competition you will be facing is the key.
I use Google AdWords Keyword Planner to research keywords and Long Tail Pro to analyze the competition
For doing keyword research, I keep AIDA principle in mind.
When people start their searches online with generic term like ‘Camera’, its’ more for basic information.
As they figure out which one to buy, they get more specific on what exactly they are looking for. So they search specific search terms like ‘Nikon D5300 DSLR Camera Review’.
Generic terms don’t bring sells, specific terms do.
Check out the image below to get idea of online purchases and how research cycle relates to AIDA principle.
Overall, the closer terms of ‘Action’ you use, the higher your conversion rates will be, and the more commission you will make off of your niche site.
These are the search pattern close to ‘action’
- Best/Top Rate + Product Name
- Cheap + Product Name
- Quality + Product Name
- Product Name + For Sale
- Product Name + Review/Reviews
- Product Name + Coupon
- Where Can I Buy + Product Name
- Buy + Product Name
- Best + Product Name + Review
- Best + Product Name + Online
- Best + Product Name + Year
- VS/Or/Compare to + Product Name
Having a list of 50+ keywords (including product list long tail keywords, review keywords and resources keywords) to build the strength of your niche site on search engine results is imperative to your site’s future success, so don’t cut corners here.
Metrics I follow when finalizing a niche are straightforward. I usually select ones which have:
- Search Volume – 800 to 3500
- KC (Keyword Competitin) – Under 30
- Dozens of products available on Amazon
- Product Price ranging from $50 to $500
- Products Have good reviews
- Not a seasonal keyword
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