Keyword Research: Final Step

Look for golden keywords. (Golden keywords are those keywords that are easily get conversion, easy to rank for and give you good amount of traffic/visitors)

Features of Golden Keywords

1. Search Intent
2. Search Volume
3. Low Competition and
4. Commerciality

# Commerciality - 

Keywords with commercial intent (people who are almost ready to purchase usually use these keywords0.

Example:

• Best/Top Rated + Product Type
• Cheap + Product Type
• Quality + Product Type
• Product Name + For Sale
• Bargain + Product Type
• Best + Product Type + Online
• Best + Product Type + Review
• Best + Product Type + Year
• Buy + Product Type / Product Name
• Where Can I Buy + Product Name / Product Type
• Product Name + Vs/Or/Compared to + Product Name
• Product Name + Review/Reviews
• Product Name + Coupon

Ever Green Product/topic Keyword

Dont go for keywords that are searched seasonally, like mothers day gift, halloween costumes etc. You wont make much money and only one month in a year for such keywords.

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Now Comes keyword Research Process.

We can organize the processes in this way-

1. Make a list of seed keywords ( definition of seed keyword )
2. Find Commercial/Buying intent Keywords
3. Do Competition analysis of the keywords
4. Find Long tail keywords under the commercial keywords
5. Take Decision!

1. 
   

   Make a list of seed keywords

You can look through amazon directory to find ideas for seed keywords. Go here

(The greater the number of seed keywords in your list, the higher is the chance for getting the most profitable keywords/golden keywords.)

Check which niche products has good price and average reviews above 15. ( The number of reviews does not mean the number of sale occured, we can assume that only 0.5 % of the buyer write reviews. There is no way to find the exact number of sales for a product on amzon.)

So, make a list of many good performing seed keywords ( good amount of reviews, price and have other related/sub products. For example : bike helmet is a sub product for bike)

2.  Find Commercial Intent Keywords

Goto keyword planner, filter keywords this way
a) Keyword filter > avg monthly search volume = between 900 & 7000 SV
b) keywords to include > include some buying intent terms like "best, top, coupon etc followed by comma)

You now need to add keywords to your list that fulfill the following criteria.

• Monthly search volume is between 800 to 5000
• Keyword pattern – ‘Best + Product Type’ [This is most important, I never work on any keyword without this pattern] Note: We already have set filters for these two criteria, so Google won’t show any keyword that doesn’t meet this set of characteristics.
• Evergreen search (Read Suitability paragraph again if you don’t understand)
• Any specific product type, not broader niche like ‘Best Fitness Equipment’. A perfect example of specific product type will be ‘best spin bike.’
• Products available on Amazon
• Price ranges from 50 to 500

While finding keywords regularly check their trending chart. ( hover the mouse on trending icon for it)

How to Analyze Keyword Competition with Long Tail Pro
(Please check a video on youtube about how to use long tail pro for competition analysis. after getting accustomed to the software , follow my leads below to do competition analysis/research for you niche.) You can download and use long tail pro free for 14 days. just look on google

Find out the keywords that have KC 30 or below;

Breaking down keyword competitiveness -



metrics I personally follow:

• Competitor Keyword Target: Do most of the sites use the exact keyword in the Title of their page? If yes, this is a negative factor for you.
• Root Domain: Lots of root domains on the first page are bad. I usually avoid keywords which already have 4 root domains on top ten. This shows a big group of marketers is already working on the niche, meaning you will have a tough time beating them!
• Weak Site: I LOVE to see multiple “weak” types of sites ranking: forums, yahoo answers, ezinearticles.com and other article directories, or other user generated contents like Pinterest board. If you see any of these weak sites ranking on the first page, this is a plus point for you.
• Page Rank: Low PageRank is always preferred. I ensure that on the first page, results have at least 3 pages with 0-page rank.
• Juice Page: Multiple sites with Low Juice Page Links (at least 3 results having below 10 juice pages). Whenever I see some results that have huge juice pages (over 300-400), I try to avoid this keyword.
• Page Authority: Low Page Authority is always great to see (at least 2 pages below 30-page authority in top 10)
• E-Commerce Sites: If top 10 results have lots of eCommerce stores listed (Amazon, walmart.com, BestBuy, etc.), I usually skip – Google tends to rank eCommerce sites better for eCommerce related terms.
• Info Sites: I like to see information type sites (eHow, Squidoo, etc.) for information based keywords. Or lots of Adsense based sites also tells me I might have the potential to rank (if other criteria above is met).

How To Research Long Tail Keywords

You just got the main keyword for the niche site. But we need around 40 more keywords to publish content on our site and make it content rich. Google loves content rich sites.##

Mandatory Metrics You Shouldn’t Avoid

• Domain Authority – Make sure at least 2 domains under DA 30
• Juice Pages – You shouldn’t avoid juice page parameters while finalizing a keyword
• Site Age – Make sure at least 1 domain that has age under 1 year on the top 10.

Checking On-Page

Don’t forget to double check your competitors on page SEO details.

• Content Length:  The longer the content length of your competitors, the tougher it gets for you to outrank them. As long content tends to rank better in SERP.

Source: serpIQ

• Content Format and User Experience: Check content format and User experience issues matter in ranking. Itdoubles your reader. If your competitors’ content is well formatted and published with beautiful, user-friendly design, then it will be harder for you to outrank them.
• Social Share: Social signal impacts search engine rankings. The more social share they have, the less easy is to outrank them.
• Multimedia Files: Adding multimedia files (Images, Audio, Video) to site is one of theimportant On-Page SEO Factors. It helps website rank better. If your competitors have multimedia file on the site, you will have to work more to outrank them.
• Targeted Keywords: Did your competitors targeted the same keyword you are targeting? If they are not targeted result, you can easily outrank them.
• Internal Linking Structure: Internal links helps passing juice and weight to other pages. Strong internally linked sites are always ranked better.

Analyse Competition With First 50 Page Result

If there are many niche sites striving within first 5 search result pages then it is a signal that it will be a tough game for you.

but If they are poor websites/unoptimized then you might have a chance.